RUE DU COMMERCE & VISIWARE LAUNCH THE TV-MOBILE COMMERCE
Paris, Nov.21st, 2014 – Rue du Commerce and Visiware, two innovative French companies, have joined forces to create a world premiere in enriched advertising and commerce.
According to GfK’s Connected Consumer research (Sept. 2014), 64% of TV viewers use a second screen while watching television. Of these dual screeners, 38% would like advertising to be better targeted and 24% would like to be able to purchase products directly from their devices. Smartphones and...
VISIWARE LAUNCHES INDUSTRY’S MOST COMPLETE 2ND SCREEN SOLUTION WITH NEW MONETIZATION TOOLS
Visiware, the leader in 2nd screen TV solutions with more than 3,000 shows produced in 26 countries, is releasing the latest version of its turn-key software platform, Sync2TV, which includes unique tools to monetize TV content through advertising and sponsorship and now includes Visiware’s Sync2Ad platform, the first fully synchronized TV-to-mobile engagement engine.
Sync2TV has powered leading international TV experiences, including those from the NFL, ESPN, « Who Wants to be...
VISIWARE OPENS INDUSTRY’S FIRST DEDICATED FACILITY FOR 2ND SCREEN CREATIVE DEVELOPMENT, LE STUDIO.
The Dedicated Toolbox of 2nd Screen Technical Experts & Creatives to Deliver Solutions for TV & Web Producers
Visiware, the global leader in 2nd screen solutions, with more than 2,500 shows produced in 25 countries, has just opened the industry’s first dedicated facility for 2nd screen creative development: Le Studio.
Le Studio is aimed at helping producers analyze, define, and develop truly engaging interactive TV experiences. From initial concept development to program...
VISIWARE’S RELEASES FIGURES ON 2ND SCREEN SOLUTION INDUSTRY LEADERSHIP
Visiware’s Sync2TV Platform
Has Now Reached 50 Million Users,
With Half A Million Engaged Users For Single Shows
Visiware, the global leader in 2nd screen TV solutions with more than 3,000 shows produced in 26 countries, today announced key user figures for its Sync2TV platform. Sync2TV has rapidly gained leading TV network and brand adoption in the two years since its initial release. The platform now has more than 50 million users, with half a million engaged users for several single TV...
2nd SCREEN APPS GAIN GREAT TRACTION GLOBALLY WITH THE WORLD CUP
During some World Cup qualification matches, more than 400,000 dual-screeners participated at the same time, in sync with telecasts! The World Cup has become a milestone event for global 2nd-screen TV applications, as evidenced by engagement on such diverse apps as Televisa’s Deportes (Mexico), ESPN-Sync, and « L’Equipe » Connect (France), powered by Visiware’s Sync2TV platform.
Sync2TV powers interactive engagement on iOS and Android devices, and on the...
Since 1994, Visiware has established itself as the authority in creating custom TV user experiences for gaming and interactive TV.